Assessing Consumer's Purchase Practices and their Awareness on use and disposal of Second-hand Clothes

Evelyn Kuupole; Ninette Afi Appiah; Hellen Bangbio Kuupole; Stella Daah Siaw; Frances Yayra Sefenu; Daniel Akuoko Adjei

doi:10.35738/ftr.v6.2025.13

Authors

Evelyn Kuupole Author https://orcid.org/0009-0007-0555-7712 (unauthenticated)
Ninette Afi Appiah Author https://orcid.org/0000-0002-6790-240X (unauthenticated)
Hellen Bangbio Kuupole Author https://orcid.org/0009-0001-0317-1134 (unauthenticated)
Stella Daah Siaw Author https://orcid.org/0000-0001-5824-2756 (unauthenticated)
Frances Yayra Sefenu Author https://orcid.org/0009-0006-7234-3311 (unauthenticated)
Daniel Akuoko Adjei Author https://orcid.org/0009-0001-1954-0918 (unauthenticated)

DOI:

https://doi.org/10.35738/ftr.v6.2025.13

Keywords:

Behaviour, Consumer Behaviour, Disposal Behaviour, Purchase Practices, Sustainable Practices, Second-hand Clothes

Abstract

Purpose: The paper investigated the behaviour of consumers in their purchase, use and disposal of second-hand clothes. Despite education on sustainable practices globally, consumers still have behavioural problems with their practices, which need attention. The paper further looked at how these behavioural practices by consumers can be dealt with in the fashion industry.

Methodology/Design: The study was conducted using the quantitative approach. Data was collected from 400 participants using Google Forms in the Upper East Region of Ghana.

Findings: The study revealed that quality, price, comfort, trend, among others, are some of the factors that influence consumers' decision-making during the purchase of clothes. Provision of waste bins at advantage points for the collection of unwanted clothes, and introduction of recycling centres were some of the suggestions by consumers. The study also revealed that proper disposal of clothes can be possible if rules and regulations are put in place. Education, price, and attitude were some of the challenges outlined that hinder consumer awareness of sustainable practices in the fashion industry.

Practical and Social Implications: The findings of this study are to contribute to awareness creation on sustainable practices of second-hand clothing use and disposal for consumers. This study will help create a strategic framework to mitigate the purchase of second-hand clothes, their use and disposal practices after use.

Originality: The study is designed to create awareness for consumers on sustainability and practices on the purchase and use of second-hand clothes. This will enhance proper consumption and disposal of used clothes.

Author Biographies

Evelyn Kuupole

Evelyn Kuupole is a Lecturer at the Department of Industrial Arts, Bolgatanga Technical University, Bolgatanga in the Upper East Region of Ghana. She holds a Master of Philosophy degree (MPhil) in Home Economics from the University of Cape Coast and is currently a PhD student in Fashion Design Technology at Kwame Nkrumah University of Science and Technology, Kumasi, Ghana. Her research interests include fashion design, sustainability and production practices, cultural costume, time and space management.
Ninette Afi Appiah

Ninette Afi Appiah (PhD) is an accomplished academic and industry expert specializing in Fashion Design and Textiles Education, currently lecturing at the Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development in Kumasi, Ghana. With a PhD in Fashion Education and Management, she brings over two decades of experience in teaching, curriculum development, and research, focusing on sustainable practices and innovation in fashion education and industry. Her extensive publications and mentorship of postgraduate students underscore her dedication to advancing technical and vocational education while fostering impactful collaborations that bridge academia and industry.
Hellen Bangbio Kuupole

Hellen Bangbio Kuupole is an Assistant Lecturer at the Fashion Design Department of Takoradi Technical University in Takoradi, Western Region. She holds a Master of Philosophy degree (MPhil) in Fashion Design and Technology from Kwame Nkrumah University of Science and Technology, Kumasi, Ghana. Her research interests include exploring inspirations, unravelling creative practice, and the effects of principles and design elements, among others.
Stella Daah Siaw

Stella Daah Siaw is an Assistant Lecturer at the Department of TVET, Wesley College of Education, Kumasi in the Ashanti Region of Ghana. She holds two Master's of Philosophy degrees (MPhil) in Home Economics from the University of Cape Coast and (MPhil) in Fashion Design and Textiles from Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, Kumasi, Ghana. She is currently a PHD student in fashion design technology at Kwame Nkrumah University of Science and Technology, Kumasi, Ghana. Her research interests include compliance with global best practices, sustainability in the fashion industry, supply chain management in the fashion industry, and technologies used in apparel production.
Frances Yayra Sefenu

Frances Yayra Sefenu is a Lecturer at the Department of Fashion Design and Textile Studies, Cape Coast Technical University, Cape Coast in the Central Region of Ghana. She holds a Master of Philosophy degree (MPhil) in Home Economics from the University of Cape Coast and is currently a PHD candidate in fashion design technology in Kwame Nkrumah University of Science and Technology, Kumasi, Ghana. A researcher specialising in lean practices and continuous improvement initiatives, particularly in the garment industry of Ghana. Her research interests include clothing production practices, design thinking, management philosophy and financial management.
Daniel Akuoko Adjei

Daniel Akuoko Adjei is a Senior Lecturer with the Fashion Design and Textiles Section of the Industrial Art Department, Bolgatanga Technical University. He holds a master’s degree in art education and a bachelor’s degree in industrial art (Textiles Option). He is currently a PhD student in Textile Design Technology at the Kwame Nkrumah University of Science and Technology, and his research interest areas include Textile design, traditional hand weaving, art therapy, and design innovation.

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