An Examination of the Kente Industry in Ghana: A SWOT Analysis Perspective

Isaac Antwi Acheampong; Benjamin Kwablah Asinyo; Solomon Boateng

doi:10.35738/ftr.v7.2025.41

Authors

Isaac Antwi Acheampong Author https://orcid.org/0009-0002-1431-0352 (unauthenticated)
Benjamin Kwablah Asinyo Author https://orcid.org/0000-0002-9208-2482 (unauthenticated)
Solomon Boateng Author https://orcid.org/0009-0009-3715-1789 (unauthenticated)

DOI:

https://doi.org/10.35738/ftr.v7.2025.41

Keywords:

Kente industry, strength, weakness, opportunities, framework

Abstract

Purpose: This paper's objective is to present a thorough SWOT analysis of Ghana's Kente industry in order to create a framework that will improve the industry's value addition, market accessibility, and sustainability. Ghana’s Kente industry represents one of the most symbolically powerful and globally recognised indigenous textile traditions in Africa. Despite its economic relevance and cultural prestige, the industry faces structural, technological and competitive pressures that threaten its long-term sustainability. This study provides a strategic assessment of the Ghanaian Kente industry using a structured Strengths, Weaknesses, Opportunities and Threats (SWOT) analytical framework.

Methodology/Design: An empirical quantitative study was adopted to examine the SWOT analysis of the Kente industry. A stratified random sample technique was employed to select 150 weavers and kente traders for the study, adopting a Google Form survey.

Findings: Kente business is a valuable cultural and commercial resource that is in great demand both domestically and internationally. Government backing and a strong cultural legacy are among its advantages. On the other hand, weaknesses include counterfeit goods and restricted financial access. The industry can use digital platforms and e-commerce to expand. Sustainable production processes and creative weaving techniques are part of a successful framework. For the industry to be viable in the long run, cooperation and research and development spending are essential. The industry can guarantee its worldwide recognition and economic contribution by promoting Kente craftsmanship and conserving its history.

Practical and Social Implications: There are several ramifications for Ghana's Kente industry's expansion. In terms of the economy, it gives weavers and craftspeople employment and revenue prospects. In terms of culture, it maintains Ghanaian heritage and traditional craftsmanship. Socially, it fosters cultural identity and strengthens local communities. By using digital platforms, the sector may reach a worldwide audience, promoting sustainable practices and introducing the world to Ghanaian culture.

Originality: This paper provides a comprehensive knowledge of Kente industries in Ghana, advancing existing knowledge and paving the way for long-term viability and global recognition.

Author Biographies

Isaac Antwi Acheampong

Isaac Antwi Acheampong is a visionary researcher who holds a B.A. in Industrial Art (Textiles) from KNUST, Kumasi, and an MPhil in Textile Design Technology from KNUST, Kumasi. He is currently pursuing his PhD in Textile Design Technology at the Kwame Nkrumah University of Science and Technology. He is passionate about textiles and fashion innovations, and his research focuses on harnessing the potential of textiles to drive technological advancements and sustainable fashion practices. Isaac aims to contribute to the textile industry by promoting sustainable practices, fostering inventions, and enhancing the intersection of textiles, fashion, and technology.
Benjamin Kwablah Asinyo

Benjamin Kwablah Asinyo (PhD) is an Associate Professor in the Department of Industrial Art, KNUST, Kumasi. He has been lecturing officially for over ten (10) years. He is a research fellow, designer, curriculum developer and lecturer. He instructs in Textiles, Curriculum Development, Research Methodology and Computer Applications in Design. His initiative is to encourage ICT application in higher education, and he has several articles to his credit.
Solomon Boateng

Solomon Boateng is a lecturer and researcher at Sunyani Technical University. Passionate about academic excellence and cultural preservation, he teaches courses in textile design, dyeing techniques, and fashion innovation, inspiring creativity among students. His research explores Ghana’s rich textile heritage and sustainable textile and fashion practices, contributing to the advancement of the industry. Beyond academia, he engages in community projects, empowering artisans and young designers. Bridging tradition and modernity, Solomon continues to shape the future of textiles and fashion in Ghana, leaving a lasting impact through education, innovation, and artistic expression.

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