About the Journal

The Journal of Sustainable Fashion Business serves as an interdisciplinary platform dedicated to enhancing scholarly and practical understanding of the evolving global fashion industry. The journal endeavours to bridge the gap between academic inquiry and industry practices by disseminating high-calibre, peer-reviewed articles that investigate the various facets of fashion as both a cultural and commercial entity.

Our mission is to promote innovative thinking and evidence-based insights across the principal fields of marketing, design, management, technology implementation, retail, and sales. We invite contributions that scrutinise the evolving nature of fashion business models, consumer behaviour, branding strategies, and the integration of digital technologies within fashion operations. The journal also advocates for research exploring sustainability, ethical practices, and the socio-economic impacts of fashion in global markets.

The scope of the journal encompasses:

  • Marketing and Consumer Insights: Research on branding, advertising, digital marketing, influencer culture, and consumer engagement within the fashion industry.
  • Design and Innovation: Examination of creative processes, product development, and the convergence of aesthetics and functionality.
  • Management and Strategy: Study of organisational behaviour, leadership, supply chain management, and strategic planning in fashion enterprises.
  • Technology Application: Evaluation of emerging technologies such as AI, AR/VR, blockchain, and their transformative influence on fashion production, retail, and customer experience.
  • Retail and Sales: Analysis of omni-channel retailing, merchandising, store design, and sales performance metrics.
  • Sustainability and Ethics: Critical examination of environmental responsibility, labour practices, and circular fashion systems.

The journal warmly welcomes academics, industry professionals, policymakers, and students, offering a thoughtful and engaging space for conversation and discovery. We happily invite submissions that use a variety of approaches, whether they are quantitative, qualitative, or mixed methods and that share insights from a global, regional, or local viewpoint.

By fostering collaboration across disciplines and sectors, the Journal of Sustainable Fashion Business seeks to shape the future of fashion through research that is insightful, impactful, and inclusive.

Announcements

Open Access Statement

Journal of Sustainable Fashion Business is an Open Access Journal, which is a vital part of ITFP-GH’s commitment to advancing unfettered access to scientific literature and ensuring a transparent world of research where researchers can share scientific literature and utilise each other’s work to advance the frontiers of knowledge. 

Journal of Sustainable Fashion Business offers an extensive range of open-access options to meet the varied desires of academic institutions and communities, funders, and researchers globally, without compromising quality, research integrity, and rigorous peer review. Thus, the Journal of Sustainable Fashion Business will continually support researchers in accessing the knowledge they require, irrespective of the model under which it will be published.

All articles published by the Journal of Sustainable Fashion Business (JSFB) are fully Open Access (OA). As an open access journal without any subscription charges, an Article Processing Charge (APC) applies, payable by the authors, funder or author's institutional. This makes the published works easily and permanently accessible to all. 

The journal is currently free to the authors, and all Article Processing Charges (APCs) are waived until 30 December 2026.

Journal of Sustainable Fashion Business (JSFB) is under the Creative Commons License.

All works published in the Journal of Sustainable Fashion Business are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.